Colored Removable Stickers / Restickable / No Sticky Residue

Tour Guides Help Promote College Bookstores

Tour Guides Help Promote College Bookstores

Touring College CampusWith four teenage daughters, I’ve toured ten colleges during the last year. The presentations are frequently alike. The tour guides often make or break our opinion of the school.

Given that we sell our removable stickers to many college bookstores, my ears listen attentively to any bookstore commentary.

In November, I was surprised when the tour guide told us that the college bookstore ripped you off. He said to purchase textbooks from Amazon. I’m sure he thought he was being helpful but we found his dislike of the bookstore unsettling. That wasn’t his only blunder and that school was quickly placed at the bottom of our list. 

Three weeks ago at a different university, our tour guide Adam was informative and entertaining.  He also told us that he supports his school by purchasing his textbooks from the campus bookstore.  I hope more colleges and universities have tour guides like Adam! 

Then just recently, we had another standout tour. Our tour guide Adrienne not only supported renting and buying textbooks from the campus bookstore, she made sure the tour ended just around the corner from the bookstore so that we could go in and buy something. Well done Adrienne!Bookstore Coupon

About half of the schools we visited provided us with a coupon that entitled us to 20% or more off any bookstore purchase on the day of our tour. A very wise promotional idea. It encouraged us to visit the bookstore and familiarize ourselves with its offerings. Frequently, we came home with apparel and other items.

Sometimes, however, we did not find the coupon until after we left campus because it was hidden inside the folder of information we received at check-in.   Colleges, take note, a removable sticker on the front of that folder would be an even better way to promote a visit to the your bookstore!

 

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